Strategy: The goal is luxury

Thank you all for your hard work.

Thank you very much for always watching.

Today I'd like to talk a little bit about my strategy.

When I opened the store, my policy was " I will not sell my father's skills cheaply ."

I absolutely did not want to price a work that was made using the skills I had accumulated over more than 40 years at several thousand yen.

However, it is not true that products will sell if they are made cheaper; the end result is that you will end up getting caught up in a price war.

As for whether the target was the common people or the wealthy, the answer was by far the wealthy.

We wanted to reach out to personas such as " people who want to give gifts to others " and " people who invest heavily in the things they love ."

The service circulates through the flow of awareness → empathy → purchase, so without awareness and the ability to attract customers, there is nothing.

Our first goal was to raise awareness of the project , so we asked Tokyo and Kyoto to entrust the project to us.

Once our branding is established, we will eventually move away from consignment sales and incorporate.

There were some stores that we were unable to work with due to the high cost and the risk of taking up a certain amount of space.

However, I continue to spread my father's technology with the sole desire to make it available worldwide.

Here, I dare to make a statement.

We have no intention of increasing the number of contractors any further.

The store will operate in three locations: Tokyo, Kyoto, and Osaka.

We look forward to seeing you in Shinagawa, Tokyo; Arashiyama, Kyoto; and Sakai, Osaka.